What an AI influencer costs to run: per video and per month
7 min read
An AI influencer costs what you produce with it. A ten-second trend video at the reference quality uses 40 credits. The first-time-buyer offer includes one video and five photos for $6.99. For a month of content, add up videos, photos and looks, then compare the total with the credits each purchase includes.
How much does one AI video cost?
The price is per second of video, and the quality sets the rate. A 10-second video is the unit that packs and plans are counted in:
| Quality | Output | Credits per second | A 10-second video | Ready in |
|---|---|---|---|---|
| Standard | 720p | 4 | 40 credits | 2 to 5 minutes |
| High | 1080p | 6 | 60 credits | 2 to 5 minutes |
Credits turn into money at the price of whatever you bought them with. One 10-second video at Standard comes to:
| Bought as | Price | Credits | One Standard video of 10 seconds |
|---|---|---|---|
| Pack of 130 credits | $19.99 | 130 | $6.67 |
| Pack of 250 credits | $37.99 | 250 | $6.33 |
| Pack of 520 credits | $77.99 | 520 | $6.00 |
| Smaller monthly plan | $14.99 a month | 100 a month | $7.50 |
| Larger monthly plan | $39.99 a month | 270 a month | $6.67 |
Among the packs, the bigger the pack, the lower the price of a video. Credits never expire, and a plan's credits stay with you if you cancel it. To price a High video, work out what one credit cost you (the price you paid divided by the credits you got) and multiply by the video's credits.
What does it cost to create the influencer?
Nothing for the first drawing, and anyone from the cast is yours at a tap. To start, create your influencer.
The extras are small. A new look, the same person in other clothes or hair, costs 1 credit (how looks work). A photo of the influencer for the feed costs 2 (how photos work). An object, such as a product in hand, costs 3. After the first drawing, which costs nothing, each new drawing of the influencer costs credits too.
How is the sum worked out?
Take the number of videos, multiply by the seconds each one runs, and multiply by the credits per second of the quality you pick. The result is the credits you need. Ten seconds at Standard is ten times 4 credits a second, which is the 40 credits in the first table. Longer videos cost in proportion: the longest, 30 seconds, costs three times as much as one of ten.
To turn the credits into money, use the second table: the price of one Standard video of 10 seconds, times the number of videos.
Three posting schedules, added up
These examples use ten-second videos at the reference quality. Three videos a week covers four weeks; the daily schedules cover thirty days.
| Schedule | Video and photo credits for the period |
|---|---|
| Three videos a week for four weeks | 480 |
| One video a day for thirty days | 1200 |
| One video and one photo a day for thirty days | 1260 |
Compare that total with the packs and plans above. The largest pack holds 520 credits, and the larger plan adds 270 each month. If that does not cover the period, include another purchase before committing to the whole schedule. Unused credits never expire.
A new look adds 1 credits. Budget for another take when a finished result needs redoing; that differs from a failed generation whose credits are returned.
What the sums leave out
- A video that fails or is refused gives its credits back at once. One that finishes but is not what you hoped for was made, and its credits are spent, so plan for a few spare videos.
- Quality changes the sum. At High (6 credits a second), a 10-second video is 60 credits, so the same packs make fewer videos.
- A video of your own is priced per second at the same rates as a trend, up to 30 seconds.
- These are costs only. What a profile earns is a separate question, taken up at the end.
What does the same job cost with other tools?
These are prices as of October 2026, each read from the tool's own page and left in the currency it shows. The tools do different jobs, so read the last column before the number.
| Tool | What its page lists | A 10-second clip | What you get |
|---|---|---|---|
| Kling Motion Control on fal.ai | $0.168 per second of output | $1.68 | A character image moved with the motion of a reference video you supply. Kapwing describes it as limited to one main character |
| Kling Motion Control on Kling's own site | 9 credits per second in Standard mode (version 3.0); the Standard plan lists $10 a month for 660 credits, $6.99 for the first month and $8.80 a month after that | 90 credits: about $1.36 at the list price, $0.95 in the first month and $1.20 after that | The same job |
| Wan 2.2 Animate Replace on fal.ai | $0.08 per 16-frame "video second" at 720p ($0.06 at 580p, $0.04 at 480p) | About $1.50 at 720p for a 30 fps source ($0.80 at 16 fps) | The character of a reference video you supply, swapped for another, with its lighting and color kept |
| Higgsfield Genjutsu | 15 seconds cost 40 credits at 480p, 104 at 720p and 144 at 1080p, which Higgsfield's launch guide of August 31, 2026, puts at about $2.00, $5.20 and $7.20; paid plans start at $15 a month for 200 credits | Not given for 10 seconds | The motion of a clip applied to a new character, and object swaps |
| Viggle | Pro is $7.99 a month for 80 credits (the page does not say whether that is the monthly or the yearly cycle); the no-cost plan gives 5 videos a day with a watermark | We did not find credits per clip on the page | Template and character-swap videos |
| Real Xablau, from Real Oficial (Brazil, in reais) | R$ 1.00 per second at 480p, and 720p costs double, going by the page's example (8 seconds for R$ 8.00 at the normal price; it showed R$ 0.50 per second in a promotion until October 19); only with a plan or a credit pack | R$ 10.00 at 480p | Swapping up to 6 characters in a video of your own of 2 to 60 seconds, with the original audio put back |
Kling and Wan are models sold by the second. You bring the character image and the reference clip, and the price is for the generation. On Duble AI the price of a video also covers the trend library, the same influencer in every video and the trend's original sound. A second of Standard video on the larger plan is $0.59, which is the number to set beside the per-second prices above. If the currencies differ, convert at the day's rate. For the tools one by one, see how the character-swap tools compare, Kling Motion Control and Duble AI vs Real Xablau.
For your own budget, include attempts, editing and review time alongside the price of the successful clip. Compare tools for the same output length, quality and job; generating a scene from text and swapping a character in footage are different workflows.
What it costs against what it earns
Do not calculate break-even from a generic price per thousand views. First establish how the job pays: a client fee, affiliate commission or an eligible platform payout. Compare confirmed revenue with actual costs. How to make money with an AI influencer covers that planning.
Frequently asked questions
- How much does it cost to make an AI influencer?
- The first drawing of the influencer costs nothing, and anyone from the cast is yours at a tap. Other takes, changes, videos and photos cost credits: a 10-second trend video is 40 credits at Standard quality, which is $6.67 on the larger monthly plan.
- Can I make an AI influencer without paying anything?
- Only the first drawing of the influencer. Every video, photo and extra drawing after that costs credits, and there is no free video or free trial of one. A 10-second trend video is 40 credits at Standard quality, from $6.67 on the larger monthly plan.
- How much does it cost to post an AI video every day?
- Thirty ten-second videos at the reference quality use 1200 credits. Adding a daily photo brings that to 1260. Compare those totals with the packs and plans before buying: a single pack does not necessarily cover the month. Budget for adjustments too.
- Do I pay for a video that fails?
- No. When a video fails or is refused, the credits go back to your balance right away. A video that finishes but is not what you wanted was still made, so its credits are spent. Credits never expire, so the ones you did not use stay for the next video.
- Is an AI influencer profitable?
- That depends on what the profile earns, and no source guarantees income. Kapwing reported in 2025 that an AI series was still operating at a loss, and BBC News Brasil reported in 2026 that the creator of a well-known profile says he earns little. The cost side you can know: the credits of a video, times the videos you post.
