Can AI influencers get brand deals? What brands ask for

Yes, AI influencers can get brand deals. Marisa Maiô made ads for the Brazilian retailer Magalu and for OLX within ten days of her first video, and Kolsquare lists brand collaborations for Lil Miquela, Aitana Lopez, Granny Spills and Imma. Figures from 2025 point to caution among marketers, so a pitch has to be clear about who is behind the account and how the post is marked.

Which brands have worked with AI influencers?

Kolsquare, an influencer-marketing platform, listed the first four collaborations below in August 2026. The last row comes from Brazilian press.

Kolsquare says Aitana Lopez "tagged" PRIME and Llongueras and that Granny Spills mentioned Kurt Geiger and Papi Steak, and it does not say whether either was paid. It also lists an earned media value for most of the profiles, which it defines as how much the buzz generated by a campaign would have cost through traditional marketing channels. That measures buzz and says nothing about what anyone was paid. On earnings, it says they vary widely and are hard to benchmark.

In the Brazilian case, Marisa Maiô's first video went up on June 3, 2025, Magalu's Valentine's Day ad with her ran on June 7 or 8 depending on the source, and OLX followed on June 11. More on her is in Brazil's AI influencers.

Are brands actually buying?

The numbers point to caution. In a Linqia survey of more than 200 enterprise marketers, 74% used AI to support their influencer marketing, and only 11% used AI to create content directly, according to NetInfluencer on October 14, 2025. TIME on November 18, 2025 cited Business Insider for a 30% drop in brand partnerships with AI social accounts compared with 2024. The same TIME piece quotes marketing strategist Polina Zueva, who creates AI influencers for client brands, calling such campaigns "profitable from the beginning because you need nothing" and saying Americans are more cautious about these technologies.

Audience trust is part of it. A professional doctoral thesis at Brazil's FGV, reported by Consumidor Moderno on June 10, 2026, found a credibility deficit for virtual influencers, especially on trustworthiness, and better results with rational, utilitarian messages than with emotional ones. The report gives no sample or method. YPulse on September 30, 2026 says 70% of 13 to 24-year-olds in Europe would not want to follow a computer-generated person, also with no method given.

What to have ready before you pitch

The research behind this article found no survey of what brands ask AI influencers for. This checklist is ours, built from the sources in this article.

1. The account, ready to look at: name, bio and recent videos. On Duble AI the influencer has a profile link with its name, bio, Instagram and finished videos. Whoever opens the link can take a copy of the character, unless it was made from your own photos. If that matters to you, send the videos instead of the link.
2. A plain statement that it is AI, in the bio and the post. Meta requires disclosure through its AI-disclosure tool for photorealistic video and may apply penalties, according to its Community Standards. YouTube asks creators to disclose realistic content made or altered with AI, and repeated failure can mean removal of content or suspension from its Partner Program, according to YouTube Help. TikTok requires labels on realistic AI-generated content, according to TikTok's newsroom in May 2024.
3. Original content. YouTube's monetization policy allows using AI to visualize a unique character and narrative you invented, and rules out AI content from generic or unoriginal templates that gives an impression of mass production. One of Granny Spills' creators told TIME that TikTok flagged its videos as "unoriginal" and took them out of its Creator Rewards Program.
4. A named person or company behind the account. Brazil's CONAR guide, covered below, keeps influencers, advertisers and agencies responsible for ads made with AI.
5. A script that does not invent an experience. The same guide asks that testimonials about personal experience be genuine and that ads not mislead about a product's attributes or performance. An AI influencer has not used the product, so in our reading the script should show what the product is and does.
6. A check of the video against the real product. Duble AI draws an object from your photos, and the small print of a label or its exact proportions may not come out right.
7. Your own numbers. The views on a card are those of the trend's original video or, where the original's count is not known, an estimate. The Duble AI terms say it does not promise reach, followers or income.
8. An influencer you invented. The Duble AI terms do not allow characters or brands that belong to another person or company.

How to mark a sponsored post with each platform's own tool

Each platform has a setting for paid promotion, separate from its AI label.

• Instagram: its creator site says you must add the Paid partnership label whenever you are paid in any way for a post, and that anything received from a business partner counts, not only money (Instagram for creators, read in October 2026).
• TikTok: on a new post, tap Content disclosure and ads, turn on Disclose commercial content and choose whether you are promoting your own brand or branded content. The post then shows a Commercial content label, or Paid partnership for a third party. TikTok says you must turn it on when promoting a brand, product or service, and a post whose disclosure is not displayed properly may be removed or restricted (TikTok Ads Help, updated January 2026).
• YouTube: choose Yes, my video includes branded content under Paid Promotion, which adds a disclosure label at the beginning of the video. YouTube says it applies to branded content, sponsorships, endorsements and other commercial relationships (YouTube Help).

The platforms handle the ad label and the AI label in separate settings, so a sponsored video by an AI influencer can need both.

For a written advertising code, Brazil's self-regulator CONAR published a 2026 influencer guide, approved on May 11 and in force from June 1, 2026 (CONAR guide, in Portuguese). Its definition of influencer advertising covers profiles of natural persons, virtual profiles, avatars and computer-generated characters. It asks for the platform's paid-partnership tool where possible, or #publi or #publicidade, visible without tapping a "more content" button, and it creates no new duty to disclose the use of AI. That is Brazilian advertising self-regulation, and this article covers no country's law. The rules of the country where you and the brand operate are separate. Is an AI influencer legal? is a starting point, and none of this is legal advice.

Making the content with Duble AI

On Duble AI the influencer is called a double, and it can hold a product in a video or a photo: AI UGC videos with a product in your character's hand is the step by step. A trend video starts at $3.33, and a photo is 2 credits. Whoever posts is responsible for what they post. A trend from the library is another person's video as it was posted, and a video of your own should be one you have the right to use. If you are the brand or agency and want a character of your own, the business page takes a contact request. It sells nothing and quotes no price. To start your own, create your influencer.

What to charge

The research behind this article found no reliable rate card for AI influencers, and nothing here is a promise of income. The reports on Marisa Maiô's ads give no fee, and Kolsquare in August 2026 says earnings are hard to compare because many creators do not disclose them. The sourced figures and their caveats are in how much AI influencers make, and the paths that pay are in how to make money with an AI influencer.